ToposFree AI Audit

Social Media Agent

Overview

The Social Media Agent plans posts, publishes listing updates, and keeps your brokerage visible across social channels. It handles the cadence, formatting, and promotion so your team is not starting from scratch every week.

Estimated human hours saved

16–25 hours per week

Key outcomes

  • Increase in inbound leads
  • Consistent social presence
  • More listing exposure

Tools connected

  • Instagram
  • Facebook
  • LinkedIn
  • Canva
  • Buffer / Later
  • Listing feed
  • Google Drive

What our Social Media Agents can do

  • Weekly content calendar generation

    Builds a channel-by-channel posting plan based on listings, market updates, and brand themes.

  • Daily listing post scheduling with captions

    Turns new and active listings into formatted posts with captions ready to publish.

  • Auto-format listing photos and brand overlays

    Prepares image sizes, crops, and brokerage branding for each platform automatically.

  • Engagement monitoring and reply drafts

    Watches comments and DMs, then drafts on-brand responses for your team to approve or send.

  • Story and reel prompt suggestions

    Suggests short-form content ideas from new listings, open houses, and local market moments.

  • Monthly channel performance summaries

    Reports reach, engagement, and lead activity so you know which channels are working.